Marlboro in 1955

Marlboro has in 1955 the "Tattooed Man" campaign. The image of the "new Marlboro smoker as a lean, relaxed outdoorsman - a cattle rancher, a Navy officer, a flyer - whose tattooed wrist suggested a romantic past, a man who had once worked with his hands, who knew the score, who merited respect," (Esquire 6/60) proved that nothing was feminine about the filtered cigarettes. The first advertisements spoke in a manner suggesting that the same old-fashioned flavors were being presented in a safer… More information...

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