Marketing Course Outline

Download a copy here: MARKETING SEMESTER CLASS.pdf (60,4 kB) MARKETING: SEMESTER .5 Credits Students will have an understanding of the world of marketing. Chapter 1: Marketing Is All Around Us OBJECTIVES Understand that marketing is all around us by identifying its related activities. • Describe marketing functions and related activities. • Explain marketing and its importance in a global economy. Understand the marketing concept. • Define the marketing concept. Understand the economic… More information...

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