Sports Marketing (.5 Credit)

Download a copy here: SPORTS MARKETING COURSE OUTLINE.pdf (123,8 kB) SPORTS MARKETING: SEMESTER .5 Credits Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports. OBJECTIVES Identify and understand the components of the marketing mix as it relates to sports marketing. · Define sports marketing, marketing, exchange, producer, consumer, etc. · Describe the “Four (4) Ps” of sports marketing. · Explain the marketing functions… More information...

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