Green Marketing

Green Marketing Green Marketing is the efforts by organizations to design or redesign, produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns. Why is Green Marketing important? The rise in media attention is a vote of confidence for the green economy. Shifting customer demands are reshaping markets, risks and opportunities. Green firms typically outperform their non-green competitors on major financial indices. Public expectations… More information...

User:	Shawn Harquail
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