Four Key Components of E-Newsletter Advertising

Clint Schaff, senior director of marketing and communications of JamsBio, a social community designed for users to share their lives through music, has found great success branding his site via targeted ads within e-newsletters. His go-to resource these days is PASTE Magazine, an independently published entertainment magazine. Schaff says PASTE shares a complementary editorial vision with his site based on a focus on high-quality music, substance and songcraft, and lesser-known musical acts… More information...

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