Airtel Becomes The Title Sponsor

New Delhi: The largest domestic telecom service provider, Bharti Airtel, has acquired the title sponsorship of the Champions League Twenty20 for a period of five years starting this October. The deal is valued at around Rs 170 crore, according to industry sources. Bharti Airtel signed the deal on Thursday with ESPN STAR Sports, the commercial partners of Champions League T20. A similar deal clinched by real estate major DLF Ltd in case of IPL's exclusive title sponsorship for five years was valued… More information...

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