Attribution - The game of keywords

Attribution - The game of keywords Let me ask you a question. How do you optimise your keywords in paid search to achieve your set goals? Many of you might say, I look at the keyword level metrics i.e. ROI, CPA, conversions or whatever your goal may be and allocate bids based on the performance. Have you considered beyond the last click, the last keyword. If you have, that’s great but if not you should seriously rethink your optimisation strategy. What do I mean when I say that? Consumers have… More information...

User:	danish bagadia
Page:	www.danishbagadia.com (?)