IAB search council launches online ‘search help centre’ to address…

Intellectual property rights for search marketers tackled for the first time Thursday, 3 July 2008 For the first time the Internet Advertising Bureau (IAB) Search Council has brought together Google, Microsoft and Yahoo! to collaborate on help and guidance aimed at increasing transparency around search engines’ sales practices and policies. This is a world first. To see major players in the industry collaborating like this has empowered the IAB to produce an invaluable help centre for advertisers… More information...

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