The Lost brothers - PPC and SEO

The Lost brothers - PPC and SEO I like to read the relationship between PPC and SEO as the lost brothers. They both are begotten from the same source i.e. the search engine. The roots and principles are the same and they exist for the same purpose - to drive potential customers to your site. Then why do we see them as enemies where in fact the sole purpose is identical. There a obviously a major difference in how they deliver their purpose. This difference is of 'money' as we all know. However… More information...

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