4th Largest Real Estate Firm Turns To Mobile For Property Sales…

By Mickey Alam Khan Keller Williams Realty Inc. is using text messaging and mobile Web sites to sell properties in the Washington, DC, metro area as a precursor to a nationwide launch. Using Proteus’ Swift mobile Internet publishing platform, Keller Williams will use SMS messages and mobile sites and landing pages to woo homebuyers in a sluggish housing market. “Specifically in a weak market, the marketing spend of any Realtor needs to be as optimized as possible, and this type of initiative… More information...

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