Mobile Coupons Gaining Wider Acceptance Across Age Groups And…

Marketers who’ve been waiting for mobile coupons to finally take off can now be assured that it’s not a passing trend. In fact, it’s gaining wider acceptance not only among the mobile-savvy youths, but across all age groups. Marketing industry insiders are beginning to recognize consumer interest in receiving and redeeming mobile coupons. As quoted recently in Advertising Age, Roger Entner, senior vice president, communications sector at IAG Research suggested that “Mobile couponing is the future… More information...

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