Subway Rides Mobile Marketing To Success (SearchCRM.com)

By Barney Beal, News Director Stuck inside during an all-too-frequent winter snowstorm in Buffalo? Maybe a text message to your cell phone, complete with a coupon for a Subway sandwich, will help to convince you to get out of the house and get something to eat. At least, that's the idea behind the new My Subway Mobile program, a cell phone-based promotional program that is already paying dividends. A partnership between the Subway Franchisee Advertising Fund Trust (SFAFT) and QSR Brands, a Subway… More information...

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