The Next Big Thing: Advertising's Promised Land

The next big thing Oct 4th 2007 From The Economist print edition Marketers hail the mobile phone as advertising's promised land ADVERTISING on mobile phones is a tiny business. Last year spending on mobile ads was $871m worldwide according to Informa Telecoms & Media, a research firm, compared with $24 billion spent on internet advertising and $450 billion spent on all advertising. But marketing wizards are beginning to talk about it with the sort of hyperbole they normally reserve for products… More information...

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