Is your company name a pothole or a foothold?

Is your company name a pothole or a foothold? What is your objective when naming your company? Is it to simply identify with your local market or to grow your company? Not suprisingly, most people choose to brand their company with a name that gives them a local presence. And usually, naming a company from this perspective works well for a while until you outgrow your market. Let's say, for an example, you own a moving truck company in the greater San Francisco California area and you're… More information...

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