Our ideas

Our ideas What we think Our first principle is that everything we do is Simple, True and Effective. If it's not, it doesn't pass muster. Secondly, we stress-test all ideas. It's easier to do it at the idea stage than later, when the project is under way. Stress-testing means that only good ideas leave the room. Thirdly, we share all good ideas. With input from others they can only get better. As a result, we blog and we wiki and we chat on forums. It helps shape our thinking (and it's good marketing… More information...

User:	Adrian Kingwell
Page:	mezzo.webnode.com (?)