Design and copy - joined at the hip?

After seeing some particularly poor copy writing at one of my clients, I asked the head of digital marketing politely if I could pitch for his copywriting business. "No", came the reply, "Design and copy should be done together by our creative agency." Of course he was right, and yet he was so wrong. His creative agency was not designing and copy writing as part of a unified process. Each task was done independently and the results were somehow mashed together to produce poorly worded, design… More information...

User:	Adrian Kingwell
Page:	mezzo.webnode.com (?)