Google and the Tour de France

So much has been said about Google, that it hardly needs me to add my tuppence-ha’penny worth. But ask any expert in SEO and he/she will tell you that the optimum position in the sponsored link section is about 3rd. Why? Because the click through rates rapidly tail off below the top three. If you’ve got an unlimited budget, then fine. But it includes large volumes of people who are less than serious about your product or service. So that’s a waste. Also a number of companies can be bidding against… More information...

User:	Adrian Kingwell
Page:	mezzo.webnode.com (?)