A New Approach to Increasing Conversions

A New Approach to Increasing Conversions Two of the most widely used metrics for measuring a landing page's effectiveness are bounce rate and conversion rate. Remember that bounce rate is defined as the percentage of visitors entering that page who left the site without going to any other pages. Conversion rate is simply the percentage of visitors to that page that converted to customers. Usually there's an opposite relationship between a page's bounce rate and its conversion rate. In… More information...

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