August 2008
The last 10 years have seen dramatic changes in the level of pharmaceutical access to general practitioners. Whilst doctors are genuinely busier, and have a greater range of information sources, the perceived value of the medical representative has decreased significantly. Better Representation has been established to encourage behavioural, pro-social and environmental reform amongst the pharmaceutical…
| User: | Karl Treacher |
|---|---|
| Tags: | research |
Recent user posts
Better-Rep Asia
Premium Representation - Asia Healthcare organisations operating in Asia have the opportunity to become recognised as premium service providers through certification by Better Representation. The Asia Pacific accreditation program varies from that utilised in Australia. Vastly different communication… Read more
Outcome Standards
Better Representative Outcome Standards (BROS-09) Better Representation actively seeks to raise the standard of medical representation by pharmaceutical companies operating in Australia. In order to do this in the most effective manner, we have created a set of Outcome Standards (BROS-09) in collaboration… Read more
Free Membership
Free Membership From July 1, 2009 your medical practice can become a member practice free of charge. By joining Better Representation you are voicing your support for industry reform in the areas of clinical information, unbiased information and environmental accountability. Your membership entitles… Read more
Medicines Australia
Better Representation & Medicines Australia Better Representation is an independent entity, providing a unique and valuable service to medical practitioners and the healthcare industry. Our organisational quality assurance objectives involve raising the standard of interaction between medical representatives… Read more
Industry Accreditation
Why become an accredited member? Ethical healthcare brands have a right and responsibility to communicate key product features and information regarding optimal patient treatment. Over the last 10 years, communication opportunities have become fewer and more difficult to arrange. A general increase… Read more
About Us
About Us Better Representation is an independent, non-aligned, accreditation-based, qaulity assurance body dedicated to improving the interaction between Australian general practitioners and pharmaceutical companies. Our Research We have studied the Australian GP market for almost a decade. Our research… Read more
Contact Us
Contact Better Representation - Australia Karl Treacher PH. +612 90047484 M. +61421 499 215 E. Info@better-rep.com.au Better Representation - Asia Mike Cameron Singapore: +65 6329 6520 Mobile: +65 8309 1262 E. Info@better-rep.com.au… Read more
Resources
Pharmaceutical Representative Communication Audits / Resources August 2008 - Choice http://www.choice.com.au/viewArticleAsOnePage.aspx?id=106487 Understanding why GPs see pharmaceutical representatives: a qualitative interview study http://cat.inist.fr/?aModele=afficheN&cpsidt=14893011 Peoplemetrics… Read more
APRIL 14 - PHARMA EVENT
APRIL 14TH 2009 - STAMFORD GRAND @ 12.30 We will be holding a lunch seminar on April 14 for the pharmaceutical industry. Details and an invitation to the event can be found here. Numbers are limited to 30 and a light lunch is provided. RSVP quickly to info@better-rep.com.au. … Read more
GP Research Network urges quality assurance
Millions of dollars wasted on reps (Posted 2 March 2009 - Pharma in Focus) A study of calling patterns by representatives from 13 pharmacos has shown that as much as $75 million a year could be going to waste because of inefficient use of resources. Based on a survey of call activity information… Read more
Dani Lombard
+614 053 85990… Read more
Medical Practices
Medical Practices / Practice Managers If you are a practice manager or the head of a medical practice and are wanting to improve and optimise interaction between your doctors and visiting medical representatives, contact us and we will send you a Better Representation Information Kit. The information… Read more
Head Office - Asia
Commercial Manager Asia Singapore: +65 6329 6520 Mobile: +65 8309 1262… Read more
Better-Rep Asia Head Office
Mike Cameron Commercial Manager Asia Singapore: +65 6329 6520 Mobile: +65 8309 1262… Read more
New event
This is a sample event description. You can edit this description as you wish or remove the entire event.… Read more
How much do you trust information that comes from a medical…
The latest CHOICE survey indicates that 83% of GP question the validity of information that has come from a medical representative. Considering that the Medicines Australia Code prohibits conveying misleading information, why do you believe this statistic is so high?… Read more
Build your Free Website!
- 100% free
- In only 5 min
- Your own domain
- No Ads
- No installation
- No technical skills