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The Pros and Cons of Radio Advertising According to the Radio Advertising Bureau (RAB), 90 percent of consumers spend an average of 20 hours per week listening to the radio. With these types of statistics, radio advertising appeals to many insurance professionals as a way to spread their message to entire communities. Advantages of radio advertising include: Ability to target specific demographics Less expensive form of advertising Informal style creates a relevancy with which consumers can relate…

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