Recent user posts
Web marketing
Web marketing Success usually means more sales. But it could also be more leads, sign-ups or downloads. Or getting a better return from PPC, a more targeted email campaign or a better affiliate promotion. However we do it, we love to make your numbers move in the right direction. … Read more
Our customers
Our customers What we think Our first principle is that everything we do is Simple, True and Effective. If it's not, it doesn't pass muster. Secondly, we stress-test all ideas. It's easier to do it at the idea stage than later, when the project is under way. Stress-testing means that only good ideas… Read more
Our company
For opportunites to work in Mezzo, see our jobs section To keep up to date with Mezzo's work, see our news section… Read more
Customer journey
Customer journey What defines a great customer experience? Navigation that’s simple and logical? Copy and layout that’s easy to scan? An intuitive flow to the whole process? It’s all these things, and more. We’ll take you through requirements, information architecture and wireframes. Then we’ll test… Read more
Contact us
Contact us If you need any further information on any of our services, or you'd like to apply for a job, we'd love to hear from you. Either call us on 020 8123 3700 or use this form and we'll get back to you as soon as we can.… Read more
Analytics and insight
Analytics & insight What defines a great customer experience? Navigation that’s simple and logical? Copy and layout that’s easy to scan? An intuitive flow to the whole process? It’s all these things, and more. We’ll take you through requirements, information architecture and wireframes. Then we… Read more
Our services
Our services Think of us as your outsourced online team. We do the thinking. Then improve your e-business. We use a mix of our own people, contractors and agencies. Cubes And we deliver it in 4-6 week fixed-price mini-projects, that we call "Cubes". Each Cube improves one part of your e-business… Read more
Job section
We have just added a job section to our website. Check out current vacancies for work in Mezzo Marketing here.… Read more
Our ideas
Our ideas What we think Our first principle is that everything we do is Simple, True and Effective. If it's not, it doesn't pass muster. Secondly, we stress-test all ideas. It's easier to do it at the idea stage than later, when the project is under way. Stress-testing means that only good ideas leave… Read more
In praise of O2.
I recently changed my home broadband to O2. The online customer experience was practically sublime. I was expecting to pay the price for switching from trusty old friend BT, to a cheap-and-cheerful Jonny-come-lately, but far from it. The process was smooth and well-thought-out, and the communication… Read more
Barclays launches Learning Academy portal
Barclays Commercial Bank launched their Learning Academy portal today. This intranet site informs Barclays staff of training courses available through their Learning Management System. Mezzo designed the user journey and worked with the Barclays Commercial Bank web team to deliver this site in just… Read more
New website has been launched
Our new website was launched today. Mezzo Marketing has moved on a lot since the original website was built. Although we will still be focused on running digital marketing projects for our customers, we've seen demand take off for our copy writing services and for improving online customer experience… Read more
Ikea, Easter Monday
Think of a shop where you are LEAST likely to part with your hard-earned cash. Located in a place you can only get to by car. Then find the car park is full. The store is laid out in such a way that you have to zig-zag through the entire floor to find what you want. Admitting that the layout is confusing… Read more
Google and the Tour de France
So much has been said about Google, that it hardly needs me to add my tuppence-ha’penny worth. But ask any expert in SEO and he/she will tell you that the optimum position in the sponsored link section is about 3rd. Why? Because the click through rates rapidly tail off below the top three. If you’ve… Read more
Design and copy - joined at the hip?
After seeing some particularly poor copy writing at one of my clients, I asked the head of digital marketing politely if I could pitch for his copywriting business. "No", came the reply, "Design and copy should be done together by our creative agency." Of course he was right, and… Read more
Internet = cheap?
I said in a previous blog that I chose O2 as my new broadband provider primarily for reasons of price, but became an advocate based on experience. I think this is a fairly typical behaviour pattern for many internet customers. We shop online because: It's convenient We can find suppliers that we wouldn… Read more
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